An e-commerce setup that ties ad spend to orders
E-commerce growth through performance advertising and automation.
Client
Huzur Party Store
Sector
E-Commerce
Services used
Google Ads Management · Meta Ads (Instagram & Facebook) · Social Media Management · Web Design & Development
The problem
There was ad spend, but no visibility into which product or which order it turned into. Revenue fluctuated and the reason could not be explained.
There was a clear drop-off between adding to cart and paying, and campaigns were not set up to bring cart abandoners back.
The system we built
- 1
Campaign structure by product
Campaigns were split by category and product group, so the question of which product advertises profitably and which one eats budget became answerable at product level.
- 2
E-commerce conversion tracking
Add-to-cart, checkout start and purchase were measured as separate steps. Without this, no optimisation decision rested on data.
- 3
Remarketing for abandoned carts
Separate campaigns were built for users who abandoned a cart or viewed a product. The highest return usually comes from exactly this already-interested audience.
- 4
Product page and flow fixes
Unnecessary steps in checkout and friction points on mobile were simplified, closing the places where paid traffic was leaking away.
Results
[RAKAM_GIRILECEK]
Change in monthly orders / revenue
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ROAS (return on ad spend)
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Cart conversion rate
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Average order value
Figures will be published with client approval.
Services used in this case
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