A clinic system that builds international patient flow language by language
International patient flow through multilingual advertising and WhatsApp automation.
Client
OD Clinic
Sector
Health Tourism
Services used
Google Ads Management · Meta Ads (Instagram & Facebook) · Web Design & Development · WhatsApp Automation
The problem
The clinic wanted patients from abroad, but the advertising ran in a single language on a single channel. Enquiries were irregular, and there was no way to track which country or which treatment they came from.
The real loss was in communication: a large share of messages arrived outside Turkish working hours. A patient wrote at night and got an answer the next morning. In health tourism patients message several clinics at once, so the clinic that replies first usually wins the case.
The system we built
- 1
Campaigns separated by language
Separate campaigns were built for Russian, German and English. Each language runs with its own budget, its own search terms and its own ad copy, so it becomes measurable which language actually brings patients.
- 2
Treatment-specific landing pages
Instead of one generic 'about our clinic' page, each treatment got a page answering what the patient actually looks for: the process, accommodation, before-and-after and trust signals.
- 3
WhatsApp automation that answers instantly
Every incoming message receives a first reply within seconds, in the patient's own language. The automation collects the basics — treatment, dates, country — and hands the clinic a warm lead. A message sent at night no longer waits until morning.
- 4
Conversion and call tracking
Form submissions, WhatsApp and phone clicks were all marked as conversions, making it reportable which language and which treatment the ad budget actually converts in.
Results
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Monthly international patient leads
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Change in cost per lead
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Average first response time
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Languages campaigns run in
Figures will be published with client approval.
Services used in this case
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